Who We Are
Our team has over 20 years of design experience collectively. With our unique perspectives coming together, we knew we would have something special. Our diverse backgrounds and expertise provide the ability to tackle a wide range of styles, spaces, and in the end, resulting in the Storie that fits you.
Meet The Team
The Storie of How We Met
“Craigslist works! Ask YunChi.”
In 2012 Rhobin officially launched his namesake design business he had been working on for two years. His ambition and mentality was fast and furious. And like every new business owner, he was looking for an all-around intern who was willing and able to wear the multiple hats required to launch a new firm.
YunChi bravely moved to NYC from Taiwan and graduated in 2012 with her Master’s degree from the New York School of Interior Design. Like every international student, she was on borrowed time and had just 90 days post graduation to find a job. The economy at that time was still reeling back from the recession; and she could feel it. If you ask YunChi, she’ll tell you she sent out countless applications before she finally decided to try Craigslist. It was when she had about two weeks before the granted time would end, and remarkably YunChi got a call back from Rhobin DeLaCruz Designs.
When you first meet YunChi, you’ll feel the presence of calm. Rhobin saw this and thought “Ok, not a bad start.” This is the complete opposite of Rhobins personality. Rhobin asked YunChi to walk him through her portfolio. She had confidence, she was thorough, and although her English wasn’t perfect; she carefully selected her words to get her message across. This is where it all began.
Seven years later, YunChi went from intern to partner and is now a founding member of Storie.
"You’re from Cali?? I’m from Cali!”
When Rhobin decided to go from corporate to interior design, he realized he needed to invest in his product knowledge of where to source specific pieces. The best way to learn about products in the interior design world, is to immerse yourself in the various showrooms around the city, and ask a ton of questions.
Sarah was new to New York. It was the summer of 2010. She successfully grew a San Francisco based furnishings and interior design company in her first 10 months of management, and as a result was given the opportunity to move to NYC. She would be tasked with launching the companys West Village showroom/studio, and building their clientele. One summer day, Rhobin walked in.
Both being from California, they naturally hit it off. There’s a cali vibe most Californians can recognize. After picking Sarah’s brain on the various vendors they carried and understanding the range of products she could assist him with, they became quite collaborative.
Eventually Sarah would leave the company and build a successful career in real estate. However, deep down inside, she knew her spirit called to interior design. While real estate was Sarah’s main focus, she eagerly joined Rhobin and YunChi on several occasions, when they needed an extra hand. Rhobin & Sarah stayed in touch throughout the years, building a friendship, networking together, and serving one another business in their two respective industries.
In 2019 their professional worlds collided and the stars aligned. Sarah would join Rhobin and YunChi in creating their new firm, STORIE.